“Constance Bennett always has been a glamorous figure. During her entire screen career that has been her chief stock in trade. Webster defines glamour as ‘enchantment or alluring charm.’ Can you think of a more fitting description of Miss Bennett? She is the personification of a fascinating woman.” – Darryl Zanuck, who picked her as one of the nine Hollywood queens of 1933.
Rita Hayworth in a perfume advertisement, 1941. It was stipulated in movie stars’ contracts that they would not simply make films, but they would also sit for publicity photo sessions, make personal appearances and appear in advertising at the studio’s discretion. Refusal could lead to suspension without pay and a reputation for being “difficult.”
